CPG Master Data Architecture
An anonymized Larkinized engagement illustrating EA value in retail.
Client Context
A consumer packaged goods firm harmonizing product master across ERP, DTC, and retailers. Larkinized engaged with CIO and business sponsors across retail.
Challenge
Conflicting GTIN and attribute definitions; Amazon and Walmart feeds manually fixed.
Approach
MDM architecture; governance council; golden record workflows.
Architecture Decisions
Syndication hub; attribute standards by category; workflow for new SKU launch.
Outcomes
Listing errors down; faster product launches; fewer chargebacks.
Lessons Learned
CPG architecture centers on item master—sell the business on golden record ROI.
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