Master Data Management

Master Data Management (MDM) governs golden records for core entities—customers, suppliers, products—with synchronization, stewardship, and quality rules across consuming systems. MDM reduces duplication and conflicting definitions that undermine analytics and customer experience. Programs define scope, matching rules, and operational workflows explicitly.

In Practice

Larkinized LLC sequences MDM ahead of major CRM or ERP consolidations in roadmaps. MDM platforms appear as SBBs mapped to customer or product data domains. Architecture reviews validate sync patterns and conflict resolution policies.

Example

MDM establishes a single customer identifier referenced by marketing, billing, and support applications.